Family Advisory & Wellness Consultancy
Tended & Co. partners with families in the creator economy and entertainment industry to build content practices that are sustainable for the brand and, more importantly, healthy for the child behind it.
Generational Protection of Mental Wellness & Brand LongevityThe Why
The toddler who lights up on camera becomes a school-age child aware of peers — and later, a teenager navigating a digital footprint that they may or may not identify with any longer. Our work is to help families plan for that arc, before it arrives.
Three pillars. One throughline — protection that grows as your child does.
The Pillars
Three areas of focus, grounded in clinical expertise and child development principles — and paired with narrative strategy that protects how your family's story is told. Built around what's already working, not what's missing.
The child who happily appears on camera at two may be an entirely different person at seven — and again at thirteen. Children can't meaningfully consent to a public digital footprint before they're old enough to understand what that means.
We help families build ongoing, age-appropriate consent check-ins, recognize when a child's comfort is shifting, and create content agreements that evolve with every stage — from early childhood through adolescence.
On the narrative side, this means building a brand story that can flex as your child does — so your public presence ages with them, rather than holding them to who they were.
The parent-child relationship is the single most important predictor of a child's long-term emotional wellbeing — and for creator families, it faces unique pressure from production schedules, performance metrics, and the risk of a child learning they're valued for how well they perform.
We help families build off-camera rituals, regulate through stressful shoots, and make sure a video underperforming never becomes a story a child tells about themselves.
This also shapes how we advise on the brand side — helping families navigate deals, deadlines, and growth opportunities in ways that protect family rhythms rather than override them.
Creator kids are recognizable — in grocery stores, parks, and schools. Fans and strangers may approach, photograph, or film them, sometimes without asking.
We help families build clear family policies around being filmed in public, give children language to confidently say no, and put plans in place for escalating situations — so a child learns their privacy and body matter, always.
And as your visibility grows, we help you navigate the industry relationships — partners, platforms, opportunities — that come with it, so growth never outpaces the boundaries you've worked to set.
The Approach
Every family we work with gets both perspectives in the room — brand protection and child wellbeing, considered side by side, never traded off against each other.
Brand Protection & Narrative Strategy
Founder, The Elle Collective — PR and cultural strategy firm. With a background in publicity and talent management, Megan brings hands-on industry experience to every engagement — helping families build a public narrative that holds up under scrutiny, navigate brand deals and platform growth with confidence, and protect their story as carefully as their child's.
Child & Family Wellbeing
Founder, Toddlers & Teens Wellness Solutions, LLC. With a clinical background in child development and family therapy, Deidre brings deep expertise in consent, attachment, and the emotional dynamics of growing up on camera — helping families build practices that protect a child's wellbeing through every stage, not just the one they're in now.
An advisory relationship, built around your family — here for the long term, not just the next deal.
Who We Work With
Families stepping into a new brand deal, platform, or level of visibility — and wanting to get ahead of what it means for their kids.
Families who already sense their child's relationship to the camera is shifting, and want support navigating that transition well.
Families who've built something real and want to be more intentional about how it grows — without losing themselves in the process.
Let's Talk
A first conversation could shape the trajectory of your family's future. We're here to understand your family and discover the best path forward, together.
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Check us out on Instagram where we're sharing early thinking, resources, and updates as Tended & Co. grows — carefully curated, just for you.
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